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17th World Congress on Art Deco© – Day Six & Heading Home

Poster art for the 17th World Congress on Art Deco.

Poster art for the 2025 World Congress. Image courtesy of the Paris Art Deco Society and ICADS.

Day Six (The Last Day) – Saturday, October 25th

The Congress was winding down. The only events planned were a walking tour in the morning and early afternoon and the closing night reception at La Coupole. Even though the week flew by too fast, it was still exhausting and I (Anthony) was contemplating skipping the morning walking tour to get some rest. I didn’t and I’m glad I didn’t.

The Roaring 20s of Montparnasse

Meeting our tour bus across from the Musée de l’Homme at the Place du Trocadéro at 8:30, the morning was sunny, but very chilly.

Musée de l'Homme in the Palais de Chaillot

The Musée de l’Homme at the Palais de Chaillot, just across the stree from our tour bus meeting place.

Chris either taking some photos or trying to hide behind the streetlight.

Chris is either taking some photos or is trying to hide behind the streetlight.

About an hour later, we arrived in Montparnasse and began our tour. The neighborhood became home to many artists In the late 19th century. Drawn there by its affordable rents, by the 1920s Montparnasse had become the heart of Parisian intellectual and artistic life.

 

31 rue Campagne-Premiére

31 rue Campagne-Premiére (1911), André Arfvidson, architect.

31 rue Campagne-Premiére (1911), André Arfvidson, architect.

Our first stop was at this artists’ studio building. Designed by André Arfvidson (1870 – 1935) in 1911 using reinforced concrete with brick infill, its façade is covered in porcelain stoneware created by Alexandre Bigot (1862 – 1927). In the 1920s, artists such as Chaïm SoutineDora Maar, and Man Ray, among others, called this building home. It was also here, in 1924, that Man Ray photographed Kiki de Montparnasse nude in the famous image portraying her as a violin.

Le Violon d'Ingres by Man Ray, 1924.

Le Violon d’Ingres by Man Ray, 1924.

Detail: Tile work around one of the entrances and metal work on the doors

Detail: Entrance tile work and decorative metal work on the doors

As previously mentioned, French chemist and ceramicist Alexandre Bigot designed and executed the beautiful glazed tiles and facade reliefs. Inspired by Chinese porcelain, he used his background in chemistry to develop glazes in a large variety of colors and textures.

31 rue Campagne-Premiére (1911), André Arfvidson, architect.

Another view of the grand building facade

31 rue Campagne-Premiére (1911), André Arfvidson, architect.

A closer look at the window ledges and surrounds seen above

31 rue Campagne-Premiére (1911), André Arfvidson, architect.

A last view before moving on

 

23 rue Campagne-Premiére

23 rue Campagne-Premiére (1931), architect Edmond Courty.

23 rue Campagne-Premiére (1931), architect Edmond Courty.

Just a few doors down and across the street from the previous building stands No. 23, another residence for artists. Designed by Edmond Courty (1896–1972) in 1930 and completed the following year, the four-story building stands above its low-rise neighbors.

Detail of the building's cornerstone.

Detail of the building’s cornerstone.

Most of the large studios face north and flooded with natural light. This offered greater comfort for the Montparnasse artists of the 1930s. Past tenants include painters Éric Isenburger (1902–1994) and Bassett Wilson (1888–1972), Norwegian dancer Rita Flood, Jacques Renaud working in art lyrique, and Turkish artist Ali Harsan.

The corner balconies feature ornamental Art Deco ironwork railings.

The corner balconies feature ornamental Art Deco ironwork railings.

Detail: Entrance to 23 rue Campagne-Premiére.

Detail: Entrance to 23 rue Campagne-Premiére.

Door detail of 23 rue Campagne-Premiére (1931), architect Edmond Courty.

Decorative ironwork doors

23 rue Campagne-Premiére (1931), architect Edmond Courty.

Decorative set-back element

23 rue Campagne-Premiére (1931), architect Edmond Courty.

Last looks before moving on

 

Cité Nicolas-Poussin (1903 - 1905)

Cité Nicolas-Poussin (1903 – 1905)

This complex takes its name from the short street that separates its two principal buildings in Paris’s Montparnasse district.  Paul Huillard and Louise Süe designed the two-phase development in 1903 as a commission from Jules Huet de Froberville (1868–1944). They completed Froberville’s private residence first. The apartment building containing artists’ studios followed in 1905.

Cité Nicolas-Poussin (1903 - 1905)

Our guide showing us Picasso’s “The Guitar” (1912)

The rear courtyard features a collection of charming half-timbered pavilions and additional studio spaces. Among its notable residents was Pablo Picasso (1881–1973), who lived and worked here from 1911 to 1913.

Cité Nicolas-Poussin (1903 - 1905)

Looking through, and into the courtyard

Cité Nicolas-Poussin (1903 - 1905)

Detail of the decorative and functional gate

Hotel Aiglon

Hotel Aiglon (1927)

Hotel Aiglon (1927)

Although not officially included on the tour, we passed the Hotel Aiglon on our way to the next stop. Designed by Polish architect Bruno Elkouken (1893–1968), this boutique hotel opened in 1927 and has retained its Art Deco character to the present day. Among its notable early guests were filmmaker Luis Buñuel and sculptor Alberto Giacometti. While much of the exterior displays restrained Art Deco detailing, the entrance is distinguished by its exuberant polychrome tilework, providing a striking contrast to the building’s otherwise understated façade.

 

Studio Raspail

Studio Raspail (1932)

Studio Raspail (1932)

Bruno Elkouken also designed the Studio Raspail in 1932 for the renowned entrepreneur and cosmetics pioneer Helena Rubinstein (1872–1965). The complex consists of three artists’ studio buildings constructed above a ground-floor cinema. Its minimalist façade is characterized by clean, functional lines and expansive bow windows. The building’s restrained modernist design is contrasted by black metal joinery, lending the composition a subtle Cubist character.

Studio Raspail façade detail showing the bay windows.

Studio Raspail façade – bay window detail.

The 278-seat cinema, located on the ground floor, specialized in avant-garde film programming and remained in operation until its closure in 1982. In recognition of its architectural and cultural significance, the building was partially listed as a historic monument in 1986, including the façade, roof, and cinema.

Studio Raspail Theatre

Studio Raspail Theatre. Image from societelitteraire.fr

 

Studio Hotel – 9 rue Delambre

Le Select

Le Select

Situated across the street from La Coupole is Le Select, the destination for our mid-day snack. Founded by the  Pléget family in 1923, it was a favorite for artist and writers such as Scott Fitzgerald, Picasso, and Agnès Capri. Ernest Hemingway, a frequent patron, included this café in his book, “The Sun Also Rises”.

Le Select, 99 Bd du Montparnasse

A glimpse of the interior

Le Select, 99 Bd du Montparnasse

Note the deco pattern over the bar and the fluted mullions in gold

Virtually unchanged is the décor. Comfortable banquettes, marble-top tables and white-aproned waiters provide excellent service.

If seated at the large windows at the front, you can watch a slice of Parisian life while sipping a cappuccino, hot chocolate, or any of the many choices for imbibement while eating one of the many delicious offerings.

Le Select, 99 Bd du Montparnasse

Picturesque Le Select at night

 

Stepped Building – 26 rue Vavin 

26 rue Vavin façade of the Stepped Building (1913)

26 rue Vavin façade of the Stepped Building (1913)

Façade detail showing the exterior tiles and stepped terraces.

This remarkable eight-story stepped apartment house at 26 Rue Vavin, completed in 1914 is one of the most important proto-modern buildings in Paris. Architects Henri Sauvage (1873-1932) and Charles Sarazin (1873-1950) designed the building with a series of setbacks that provided each apartment with its own planted terrace. The use of reinforced concrete made these successive upper-floor setbacks structurally possible while also allowing the apartments to receive abundant light and fresh air.

Façade detail showing the exterior tiles and stepped terraces.

Façade detail showing the exterior tiles and stepped terraces.

Façade detail showing the exterior tiles and stepped terraces.

View of a roof-top garden

The design embodied Sauvage’s hygienist ideals, which promoted healthy living conditions as a means of combating diseases such as tuberculosis. Clad in blue-and-white ceramic tiles, the façade presents a clean, durable, and largely unadorned aesthetic that anticipated the functionalist principles of modern architecture.

 

Mairie annexe du 14e arrondissement

Festival Hall of the 14e ar.

Façade of the Festival Hall of the 14e ar.

Designed by architect Georges Sébille (1870-1962) in 1931 and inaugurated in 1936, this brick building serves as the annex to the 14th arrondissement town hall. Now listed as a historic monument, it is a remarkable showcase of Art Deco civic architecture.

Festival Hall of the 14e ar.

Its façade is adorned with two bas-reliefs by sculptor Raymond Delamarre.

Festival Hall of the 14e ar.

Anthony excited to get inside

Festival Hall of the 14e ar.

The main stairway photo op from below

Festival Hall of the 14e ar.

Upper gallery from the first landing

Festival Hall of the 14e ar.

Grand window with ironwork by Eugène Patois

The interior forms a veritable gallery of early 1930s decorative arts, featuring murals by Robert Poughéon, Jean Despujols, and Fernand Heurtenberger, ornamental metalwork by Raymond Subes, Eugène Patois and stained-glass windows by master glassmaker Auguste Labouret.

Festival Hall of the 14e ar.

First view of the main gallery

The building is undergoing a renovation. But you get a sense of its beauty when entering the main gallery.

 

Whether looking up or down, you are sure to find something Art Deco. And beautiful murals are featured in almost every room.

Festival Hall of the 14e ar.Festival Hall of the 14e ar.

Festival Hall of the 14e ar.

Festival Hall of the 14e ar.

 

Festival Hall of the 14e ar.

Heading back to the main floor offered an opportunity to appreciate the abundance of metalwork.

Festival Hall of the 14e ar.

Enter or exit in style

Festival Hall of the 14e ar.

Across from the Festive Hall is an enclosed semi-private park. It afforded Chris the opportunity for another artsy picture.

Festival Hall of the 14e ar

The visit to the Mairie annexe concluded our walking tour of 20s Montparnasse. It was a long but wonderful tour. It was then back on the bus to take us to our hotels to get ready for the night festivities and sadly to start packing for our trip home. 

Chris striking another Gene Kelly type pose while waiting for the bus.

Chris striking another Gene Kelly type pose while waiting for the bus.

Circling around the Arc de Triomphe.

On the bus ride back the driver took us around this famous Parisian landmark.

La Coupole – A Brief History

We headed back to our Airbnb, where we had time to refresh ourselves and relax before heading out to dinner.

A brief drive through a misty night and we arrived for our final dinner for this congress.

La Coupole, 102 Bd du Montparnasse

The neon façade of La Coupole

The brain-child of Ernest Fraux and René Lafon, La Coupole was a direct response to the founders’ inability to buy the restaurant they managed, Le Dome, in 1926. If they couldn’t buy Le Dome, then they planned to buy and build a larger restaurant and right next door!

La Coupole, 102 Bd du Montparnasse

The main dinning hall with examples of the 32 unique columns

Alphonse-Louis Solvet and his son Paul created the art deco interior. The owners hired thirty-two local artists to paint the murals covering the upper portion of the interior columns – one artist for each column. This group included students of Henri MatisseFerdinand Léger, Marie Vassilieff, and Moïse Kisling,

La Coupole, 102 Bd du Montparnasse

Mirrors give the illusion of space

The upper-level restaurant of La Coupole opened December 20,1927. And it became the favorite haunt for regulars such as Jean Cocteau, Alberto Giacometti, Joséphine Baker, Man Ray, and more in 1928. Pablo Picasso, Simone de Beauvoir and Sonia Delaunay, Marc Chagall, and Édith Piaf made it a regular in 1930.

Ernest Hemingway, Henry Miller, Marlene Dietrich, and Ava Gardner frequented La Coupole in the 1940s and 1950s.

An instant success with a parade of socialites, artists, writers, politicians, an estimated 2000 guests attended the opening– and drank the bar dry.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

View from the lounge just outside the hall

The lower-level, The Dancing Hall, opened December 21, 1928. Filiberto Rico‘s Rico’s Créole Band was the main orchestra and became famous for live jazz and Latin music until the 1960s.

La Coupole flourished until World War II.  However, after France’s liberation, the owners sold the property for redevelopment. Fortunately, the plans fell through and La Coupole limped along until 1988.

The Flo Group purchased the declining property in 1988. La Coupole briefly closed for nine months to fully restore both levels to their former splendor. They carefully preserved the deco chandeliers and  murals painted by the 32 artists.

A very conspicuous addition to the restaurant is sculptor Louis Derbré’s revolving bronze sculpture La Terre [Earth]. Unveiled in 1993, it is actually a copy of La Terre (1972) in Ikebukuro Square in Tokyo,

 

La Coupole – The Dancing Hall

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Anthony entering the Dance Hall

White-gloved servers greeted each guest in the Dancing Hall while handing them a glass of champagne for the beginning of the cocktail hour.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Servers kept busy by a hungry crowd

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Graciously allowing me to take their picture

The Dance Hall, La Coupole, 102 Bd du Montparnasse

A sample of one of the delicious treats

The Dance Hall, La Coupole, 102 Bd du Montparnasse

One of the murals adorning the mirrored walls

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Unending hors d’oeuvres and with the champagne flowing, guests mingled; many in period appropriate clothing.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

The Dance Hall, La Coupole, 102 Bd du Montparnasse

And the champagne flowed…

Costumed entertainers helped to set the feeling of a bygone era.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

The Serpentine Orchestra played period music, inspiring guest to dance.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

The band playing continuously through the reception

The Dance Hall, La Coupole, 102 Bd du Montparnasse

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Anthony enjoying some bubbly and a good conversation

The Dance Hall, La Coupole, 102 Bd du Montparnasse

All too soon, the lights brightened and it was time to head upstairs and have our dinner.

The Dance Hall, La Coupole, 102 Bd du Montparnasse

Taking full advantage of the stairway and looking lovely

 

La Coupole – Restaurant

Restaurant, La Coupole, 102 Bd du Montparnasse

Louis Derbré’s La Terre

Dominating the restaurant is the revolving bronze La Terre. More than decoration, entertainers use it as a prop dancing in, and around it.

Restaurant, La Coupole, 102 Bd du Montparnasse

Guests settling in and showing off their outfits

President of the the Art Deco Society of Washington DC, Steven Knight and his wife Karen Burditt

Seated and well plied with champagne, servers delivered a truly delicious three course meal. Of course, the supply of wine and soft drinks flowed.

Duck foie gras with chutney opened the meal, followed by a delicate sole and for dessert, a passionfruit pavlova.

Restaurant, La Coupole, 102 Bd du Montparnasse

Duck foie gras with chutney – one of Chris’ favorites

Restaurant, La Coupole, 102 Bd du Montparnasse

Sole-Meunier (photo from saveur.com)

Truthfully, passionfruit is not a favorite of mine (Chris). However, the combination flavors and texture surprised me. Delicious!

Restaurant, La Coupole, 102 Bd du Montparnasse

Dancers utilizing La Terre in their performance

Several group numbers “spontaneously” provided entertainment during the dinner.

Restaurant, La Coupole, 102 Bd du Montparnasse

The Serpentine Orchestra

Of course, the entertainment seemed to be non-stop. The Serpentine Orchestra, as in the Dancing Hall, played period music throughout the night.

Restaurant, La Coupole, 102 Bd du Montparnasse

As before, costumed entertainers milled through the guests encouraging participation. Note the intricately tiled floor.

Restaurant, La Coupole, 102 Bd du Montparnasse

Detail of the mosaic tiled floor

For us, the highlight of the evening had to be this  performer, La Baronne de Paname. Not only did she dance well, but period accurate, and with unbridled energy.

Restaurant, La Coupole, 102 Bd du Montparnasse

A quick visit to the cloakroom and we found more deco touches.

Restaurant, La Coupole, 102 Bd du Montparnasse

Performers taking a well deserved break

Restaurant, La Coupole, 102 Bd du Montparnasse

Goodbye, La Coupole

A long, fun night, we took out tired bodies home. Tomorrow’s adventure? Our journey home.

The Road Home

Luckily for us, our flight was a bit later so there was little need to rush in the morning. After finishing our packing, we did our best to ensure the Airbnb was clean. Bidding farewell to our home-away-from-home we took an Uber, and headed to the airport.

Interesting building abound in France.

Journey's end

Interesting ivy covered building

The ivy covered Le Grande Épicerie de Paris is a (very) upscale, luxury food store.

Journey's end

Gare de Boulainvilliers station

Designer Alexandre Barret created the Gare de Boulainvilliers Station. It opened in April 1900 before the start of the Universal Exposition. Between April and November of that year, 10 million people passed through this station.

Journey's end

Oh look, the Eiffel Tower!

Journey's end

Architect Juste Lisch designed this station for the Exposition Universelle of 1900 (aka 1900 Paris Exposition). It is built on a bridge over the railway.

Journey's end

Anthony enjoying a typical French sandwich

After checking in, and with a couple of hours to pass, we headed out to find food. Surprisingly, the price of our lunch was extremely reasonable.

Settling in for the long flight back across the Atlantic

Settling in for the long flight back across the Atlantic

Journey's end

Ready for take-off

Soon it was time to board our plane, settle in and think about the wonderful experience we had and the new friends we met.

Journey's end

Farewell Eiffel Tower!

Journey's end

Landing in Newark

Oh, look! the Eiffel Tower Newark refinery complex.  Doesn’t have quite the same ring. An exhausting, non-stop week filled with informative lectures, great food, wonderful tours and fantastic friends, new an old and so many memories – it couldn’t be better.

Thanks for coming along with us on our journey to our first Art Deco Congress.

Chris & Anthony (the Freakin’ ‘tiquen Guys)

 

Sources

Online

archinform.net

architecturedecollection.fr

artnet.com

artuk.org

britannica.com

madparis.fr

maisongerard.com

metmuseum.org

parisjetaime.com

storymaps.arcgis.com

tate.org.uk

wolfsgallery.com

Written

17th World Congress on Art Deco© Program

A Belated Farewell to 2023 – The Poster House

The Poster House

The Poster House, 119 W. 23rd St., NY, NY (photo from their website)

As we bid a belated farewell to 2023, Anthony and I met with fiends in NYC to visit the Poster House. And if you have never heard of this museum, neither had I. I was blown away by the display of original Art Deco posters.

There are two exhibits currently running. On the main floor is: Art Deco: Commercializing the Avant-Garde. On the lower level is: We Tried to Warn You! Environmental Crisis Posters, 1970-2020. Both run now through February 25, 2024.

The Poster House

A celebration of Art Deco Posters

This is a perfect adventure for those with a few hours to fill. They are open Thursday through Sunday with extremely affordable ticket fees. Under 18 is free, all others range from $8-$12.00.

It is a relatively small space: 2 floors, café, gift shop and a generous lounge area.  This show occupies the first-floor exhibition room.

The posters are a mix of international pieces and each distinctly show-cases that country’s take on what we now call Art Deco.

There were so many things to see, admire and learn about. Here is a small sampling.

On the left, Severo Pozzati’s (AKA: Sepo) 1932 Noveltex. The design is a combination of Cubism and Deco. Noveltex was a men’s French shirt company. Note the angled “s”, sometimes called the “escalator ‘s’. This is to provide visual motion as a counterpoint to the rest of the static font.

On the right, J.C. Leerdam, Jr.’s, Glaswerk Leerdam (date unknown). Leerdam was a Dutch glassworks factory producing items from the 1910s through the 1920s. They worked with various designers and artist to create and bring avant-garde products to the general population.

Unfortunately, their target audience didn’t need martini glasses and decanters. This poster features the relatively new airbrushing technique and considered one of the most luxurious of the company’s advertisement.

Art Deco Poster House

La Revue Black Birds by Paul Colin, 1929

This 1929 poster is by Paul Colin and called, La Revue Black Birds. With the debut of Josephine Baker in 1925, Paris embraced the “Black Craze”. The 1928, Broadway musical comedy, Blackbirds of 1928, came to the Moulin Rouge in 1929. And note the red windmill that is a nod to the Moulin Rouge.

Colin incorporated caricatures of Bill “Bojangles” Robinson, Adelaide Hall, and Tim Moore, stars of the show. Patrons recognized his stylized forms that he used to represent all races.

This is a circa 1930s Fine Calvados poster by Noël Fontanet a prolific Art Deco designer. Here he uses a trio of upper-class gentlemen to publicize an “affordable” (read: low-grade) brandless product. Simple, triple  geometric forms is an oft used Art Deco motif. Fontanet reworked this design in a 1942 poster for Morgafarin seen on the left. But this image is a not part of the collection and  was included by them just for comparison.

Art Deco Poster House

A trio of Cigarette Ads 1929- 1933

Here is a trio on display. On the left from 1933 is Week End Cigarettes. This is another example by Paul Colin and commissioned by the French government’s cigarette monopoly started in 1932. Its mission was to compete, and in response to, the lighter tobacco brands called “gout anglaise” (English taste). The poster design incorporates three similar smokers sharing a pack as they lounge, enjoying their life of leisure.

In the upper right is the 1932 Beristain: Dunhill advertising poster by Jacint Bofarull. Spared a less catastrophic Depression than other countries allowed some Spanish luxury brands and stores such as Beristain to weather the storm. In all, Bofarull designed 4 posters featuring different accessories. Here he shows off the first lighter designed to use with one hand.

On the bottom left is M.J.B. Lyra Extra. This is a rare example of a 1929 German poster for Lyra cigarettes. The company was founded by Max Wagowski, a Jewish film producer. But the company was dissolved in 1931.  This design is influenced by the Expressionist movement often seen in German cinema. The Initials on this poster possibly stands for Martin Jacoby-Boy but doesn’t resemble his known signature.

Art Deco Poster House

Most tea drinkers are familiar Twining Tea. This poster is from 1930 and is by Charles Loupot. Twining Tea dates back to the early 1700s and opened it’s first shop in Paris, 1910.  Note the Kimono shaped “T” used to reinforce the product’s Asian origins. And the use of Cubism in the cup seen from both above and from the side.

Art Deco Poster House

Visitors can get up-close to admire the workmanship

Our friend Jonathan admires a trio of Travel related posters. On the right, and top are the 1936 Australia: Surf Club and the 1937 Australia: Great Barrier Reef. These are just 2 of Gert Sellheim’s series designed for the Australian National Travel Association. Sellheim deeply appreciated, and was the first artist to incorporate Aboriginal motifs in his designs.

On the right, Mar del Plata from 1930. The artist, Ernesto Scotti designed these during the brief popularity of Art Deco in Argentina. Other than some notable architecture, Fascist military rule squelched the widespread use of deco. This design features one of the attractions found in the resort town of Mar del Plata, the “greatest spa” in Argentina.

Art Deco Poster House

Dubonnet Triptych by A.M. Cassandre, 1932

This famous 1932 Triptych, Dubo, Dubon, Dubonnet is a masterpiece of design. A.M. Cassandre uses bold simple graphics with humor. This innovative poster proved so effective, and popular, that various versions are reimagined and printed to this day. The original design was reprinted in 1956 for the Danish market.

If you follow the “story”: Du bo – pronounced Du beau (looks good), Du bon (tastes good) and Dubonnet the complete brand name.

The Poster House

Anthony, Meg, Jonathan and some dude we don’t know enjoying the displays

The Poster House

Leroy by Paul Colin,1938

Paul Colin’s 1938 Leroy is a departure from his usual works. He primarily designed theatre and cabaret themed works. He may have taken this commission as a favor for a friend who owned this business. Note that the lettering is slightly blurred to encourage the view to take a second glance. And in doing so, check that their eyesight is fine. A humorous take on a poster for glasses.

Personally, I want to know how he keeps the glasses on with no ears or nose!

The Poster House

A grouping of transportation ads

On the right is a 1930s Bugatti poster by René Vincent and was created at the height of the Art Deco movement. The clever wheel design gives the impression of movement and speed. Better known for his depiction of fashionable ladies, he incorporates the use of female figures as both driver and passenger.  Vincent celebrated the newly found freedoms of the “New Woman” of the 1920s and 1930s.

Shown at the top center is Edward McKnight Kauffer’s 1931 Power: The Nerve Centre of London’s Underground. England was a bit apathetic to the Art Deco movement. However, London Transport used this style in several of its advertisements and buildings from the 1920s through the 1930s.  This powerful image combines man’s mastery over machine by  fusing the two as the arm reaches out to grasp and control electricity.

On the bottom center is Exactitude, by Pierre Félix-Masseau, 1932. Félix-Masseau apprenticed under Cassandre from 1926-1928 and adapted many of Cassandre’s motifs for himself. This example is one of his best and similar to Cassandre’s Nord Express. The main difference between the two is Félix-Masseau’s warm pallet and inclusion of a human figure. Here is a picture on the of Nord Express. It is not part of the collection but shown for comparison.

The Poster House

Nord Express by Cassandre note the similarity to Félix-Masseau’s Exatitude

Olle Svanlund’s 1933 Trelleborg is advertising rubber tires. And note the details of the product while the actual vehicle fades into the background. A diagonal layout gives the feeling of motion and forces the eye across the page. The faceless man is common in deco advertising. And it allows the viewer to imaging themselves as the participant.

Giuseppe Riccobaldi del Bava (Gionata del Prodotto Italiano, 1930). The numbers under the 1930 indicate Mussolini’s 8th year in power.  It advertises a festival of Italian products with emphasis on food, textiles, artisanal and industrial wares. The target audiences is communities with large Italian-speaking communities both in Italy and internationally.

Here are a few more shots of the exhibit.

The Poster House Transportation

Simple graphics above and speed below exemplified the modern way to travel.

Art Deco Poster

“Art Deco was the style of an age of extremes” – Ghislaine Wood

The Poster House Sporting Events

Deco used to promote sporting events.

Art Deco Poster

Au Bucheron – A.M. Cassandre, 1926

I find the next couple of posters (below) a bit creepy!

Art Deco posters

L’Intrans – all things though electricity

This part of the exhibit is dedicated to the decline in the popularity of the Art Deco movement.

Art Deco Posters

The death Of Deco

I don’t know how, but Anthony and I ended up on this vintage poster below. Its advertising St. Raphael Quinoina, an orange and chocolate aperitif.

Art Deco posters

St Raphael Quinoina

And as we leave this exhibit, we wandered downstairs. A smaller show, it is well worth the visit. This poster is the one impacting me the most. A simple graphic design that speaks loudly and sadly of events already coming true.

Climate Change Posters

Where’s my mother?

The collection comprises of posters warning of the dangers of climate change. And human’s contribution to killing our planet by relentless war and pollution.

And there you have it. An enjoyable day in the city with friends. Both exhibits at the Poster House are well worth the time. And we hope you have a chance to experience it before its gone.

Thanks for joining us on our trip to the Poster House.

Chris & Anthony (The Freakin’ ‘tiquen Guys)