Tag Archives: Vitrolite

On the Road – 2022: Part Two – That (Hoover) Dam Deco

Art Deco

Welcome to Las Vegas! (photo by author)

We’re on the road again and sorry, the Hoover Dam deco jokes can flow like Lake Mead use to.  As Anthony noted in our prior article, we recently were on the road seeking deco. Just not together.

….

While he attended the Modernism Show in Virginia, I flew to Las Vegas for a family reunion. Thankfully, my niece is super at organization and handled most of the details. This included a tour of the Hoover Dam.

If you are lucky enough to go, the Hoover Dam Comedy Tour is the way to go. With  about an hour drive from downtown Vegas, our guide entertained us with facts and, yes, a whole lot of (Hoover) Dam jokes – all family appropriate in case you wonder.

A Brief History

Hover Dam Deco

The dam was not without its detractors (photo by authors)

In 1900, a dam was proposed by Congress to provide water to seven states. California, Nevada, Arizona, Utah, New Mexico, Colorado and Wyoming rely on this natural but hard gotten resource. And, a dam would free the courts of seemingly endless cases about which state had the right to what amount of water.

The Boulder Canyon was the first proposed site. But after testing the sub straight they found that the land straddled a fault line. Therefore, not ideal for a dam! Also, the available land was not sufficient for needed spillways.

The Black Canyon farther south and straddling the border of Nevada and Arizona, provided the ideal location for the new structure.

Art Deco Hoover Dam

The first view of the dam. Note the white waterline behind the dam. The top of the line is where the water level should be! (photo by author)

In 1928  congress authorized the project and funding. There was just one problem, the job was much too big for any one company.  This was at the beginning of the depression and companies were scrambling to secure work to stay open. In order to submit a competitive bid, six smaller companies merged to create the Six Companies, Inc. They won the contract with a $49 million dollar price tag.

One stipulation from the government:  the job had a finite timeline and the winning company would be penalized for each day they went over that deadline.  Six Companies, Inc. brought the job in under budget and ahead of the deadline.

Construction started in late 1931 under President Herbert Hoover. And, the government took possession on March 1, 1936. Not only does the dam provide a source of water for Nevada, Arizona and California, it provides hydroelectricity as well.

Hoover Dam Deco

Hoover Dam memorial plaque (photo by author)

Originally called the Hoover Dam,  President Franklin D. Roosevelt dedicated the Boulder Dam on September 30, 1935. However, the structure was always intended to be called the Hoover Dam. But Roosevelt was not a fan of the former President. And as a not-so-subtle dig, dedicated it as The Boulder Dam.  It wasn’t until the Republican controlled Congress officially changed the name to the Hoover Dam in 1948.

Casualties

Working on the dam was grueling work. And with little in the way of heavy equipment, all the work was done with blasting, pickaxes and shovels. Officially, 112 people lost their lives over the course of construction.  In reality, Six Companies, Inc. only reported deaths that occurred on the job site.  Many of the seriously injured were quickly transported to a local hospital to die. And therefore not be counted.

Also, an unusual number of workers died from “pneumonia”. In fact, the lack of safely equipment meant that the men were breathing in noxious dust. This irritated the lining of the lungs and caused pneumonia-like symptoms. And ultimately their death. But, they didn’t die on the jobsite. And therefore, not counted as casualties of the dam.

One of the most heartfelt loss was of the dam’s mascot.

Hoover Dam Mascot

The Hoover Dam Mascot (photo by author)

 

Hoover Dam Mascot

So beloved, when he was accidently killed, the truck driver was immediately fired and the workers honored their friend with his own memorial (photo by author)

An interesting tidbit. One worker, frustrated with bits or rock falling on his head dipped a hat into some tar. He place another hat inside and let it dry. Soon, the other men started to do the same. The unknown worker had inadvertently invented one of the first hardhats!

Design

Less concerned with decoration as with functionality, the original design was full of Gothic balustrades and eagles. Fortunately, this was nixed as too underwhelming and unremarkable for the ambition project.

Hoover Dam Deco

Streamline towers seamlessly sweep up and skyward (photo by the author)

Gordon B. Kaufmann redesigned the external spaces. Kaufmann was a fan of the new streamline look. Elegant turrets rise seamlessly from the dam. Art Deco clocks show the time of both Nevada and Arizona. As Arizona does not observe day-light savings, one clock only has the correct time 6 months out of the year!

Deco Dam

Is that the correct time? (photo by the author)

Kaufmann requested and was granted permission to hire Denver artist Allen Tupper True to design the decorative element.  True cleverly, and with some resistance, incorporated elements of the Navajo and Pueblo tribes in the designs. Some of the best examples are see in the terrazzo floors.

Dam Deco

Terrazzo design with Native American influence (photo by the author)

 

Complimenting Kaufmann’s and True’s work, sculptor Oskar J.W. Hansen designed the statuary. A bas-relief panels over one of the original elevator towers memorialize the workers killed in the building of the dam. And the other celebrates what the dam means to area it serves.

Most famously, he designed the large bronze statues known as “Winged Figures of the Republic”. And being so large and heavy, they were placed on ice blocks and guided into place as the ice melted. Once highly polished, the statues have gained a beautiful green patina over the years.

Hoover Dam Deco

Hansen’s “Winged Figures of the Republic” (photo by the author)

A current restoration is underway to restore them to their original highly polished bronze. I’m not sure how I feel about that.

No detail was too small to receive a deco touch.

Dam Deco

The men’s facilities (photo by the author)

And for the ladies.

And before you ask, no, I did not go into the ladies restroom for these pictures.

I was fortunate enough that a woman on our tour was going in to use to facilities.  Other than the photos of the entrance vestibule, she was kind enough to snap these pictures for me.

Relatively new, the visitor’s center was sensitive to the prevailing architecture.

If you do visit, and I hope you do, enjoy that (Hoover) Dam deco!

But, be aware they take security extremely seriously. You will go through the same process you would at any airport checkpoint. But it is well worth it.

Thanks for joining me on my DrivingForDeco adventure!

Chris (one half of the Freakin’ ‘tiquen Guys)

The Spot for Some Art Deco in Rochester, New York

Spot Coffee

Spot Coffee at 200 East Avenue. Rochester, New York

 

I’ve written a few posts on Art Deco in Manhattan, but not anything about Rochester, New York my home since 2001. Truth said, there’s not much Art Deco in Rochester. But there is some and SPoT Coffee is one of those places. SPoT is located in a great Streamline Moderne former Chevrolet dealership. SPoT Coffee a Toronto based firm opened the Rochester Branch in the late 1990s. The building, at 200 East Avenue dates back to 1911 and by the late 1920s housed the Sergeant Ford dealership.

 

East Avenue Rochester New York, circa 1930.

East Avenue looking west, circa 1930. Sergeant Ford dealership at right, center of the photo. Image from Monroe Country Library System Digital Collections.

As seen in the photograph above the building’s original design was in Arts and Crafts style. The walls were of a dark concrete with a light brick trim. The Mathews Street façade not modernized in the 1930s still has the original design.

 

Mathews Street facade of SPoT Coffee.

SPoT Coffee Mathews Street Facade. This side of the building did not receive the 1930’s Vitrolite modernization.

The conversion from Arts and Crafts to Streamline Moderne took place in 1937. The 1936 Rochester City Director still lists Sergeant Motors being at 200 East Avenue. The 1937 directory does not list a business at that address. By 1938 Central Chevrolet had moved to Sergeant Motor’s former building.

The East Avenue side of SPoT Coffee.

SPoT Coffee’s East Avenue frontage.

The East Avenue frontage was completely covered in black vitrolite and a huge semi-circular window installed. Red neon Chevrolet signs, a neon clock and ribbed stainless steel  pilasters and mullions completed the new exterior.

 

 

The interior received an up to date (for 1937) streamline make over, too. The original interior design was a restrained classical style with octagonal, modified doric columns and a coffered ceiling. While the columns survived the moderne make over the sidewalls went streamline.

 

SPoT Coffee interior

SPoT Coffee interior Showing details of the original columns and ceiling and the streamline remodel of the office, with blue glass wrap around windows and stainless steel moulding.

The chrome banding and the wrap around blue glass windows typify the modern style of the mid to late 1930s. A style that would be coming to an end by the start of the Second World War.

 

SPoT Coffee interior

The interior of SPoT Coffee. Looking down on the main floor from the balcony.

 

SPoT Coffee Chandelier.

Streamline chandelier with mid-century down light attachments.

The chandeliers are almost pure Art Deco. They feature chrome banding, fluted rods attached to brushed aluminum discs that sandwich clear glass balls. There are 14 lights sticking out from the chandelier’s center. While the rods holding the lights seem original to the fixture, the lights themselves look like 1950’s replacements.

Chandelier detail.

Close up view of one of SPoT Coffee’s Chandeliers. Photo taken from the balcony.

Ceiling fan.

In addition to the chandeliers, there are a couple of “futuristic” ceiling fans cooling off the coffee shop.

When Central Chevrolet opened in 1937-1938 the manager was Maynard Hallman. Hallman eventually acquired the dealership sometime in the early 1950s and renamed the business Hallman Chevrolet. First Team bought the Hallman’s in 1986. Then after unsuccessfully trying to find a buyer for the dealership, First Team closed Hallman’s in 1990.

 

While still on the market, the Landmark Society of Western New York wanted to get landmark designation for the closed Hallman’s dealership in 1991. Because of the restrictions to landmark buildings, First Team was against the designation. First Team also claimed that the Art Deco makeover was a later addition to the 1911 building. So the building sat empty. Then in 1995 the city of Rochester took a $900,000 option on the old dealership building.

Eventually the building received landmark status and in 2000 SPoT Coffee moved in. Originally SPoT had the entire showroom space. In 2011 the main floor was divided and now a Bubble Fusion and Japanese cuisine and tea restaurant moved into the eastern half of the building. An original showroom feature is the Vitrolite glass and chrome fireplace. And the same chrome stripping along the walls and ceiling lights.

 

Bubble Fusion fireplace.

Vitrolite glass and chrome fireplace in Bubble Tea on East Avenue. Image from yelp.

So should you be in downtown Rochester and you find yourself in a need for a good dose of Art Deco, or coffee, or sushi, make sure you stop in at SPoT Coffee or Bubble Fusion.

 

East Avenue Facade.

The East Avenue facade of the former Central / Hallman’s Chevrolet. Now home to SPot Coffee and Bubble Fusion.

 

Anthony (One half of the Freakin’, ‘Tiquen Guys)