CLICK HERE FOR PART ONE
Spring, 1938
Homer Laughlin put Fiesta Kitchen Kraft into production in the winter of 1938 and by early spring it is on the store shelves. The advertising campaign paired the new line with Homer Laughlin’s best selling product, Fiesta dinnerware.
The line consisted of the same nineteen pieces available in regular Kitchen Kraft. But the new line was boldly glazed in Fiesta red, blue, yellow and green. They even used two items from the Fiesta line, the 6 inch and 9 inch plates for use as casserole under plates.
The Line
Concurrent with the introduction of Fiesta Kitchen Kraft, the United States was slowly recovering from a severe recession that began the previous summer. Prices for the individual pieces ranged from low to high. The salad spoon cost only $0.20, $0.25 for red ones. One item on the high side was the large covered jar sold for $2.00 in red ($37.00 in 2020). This was probably just too expensive for depression era consumers. As a result some pieces did not sell as well as might have been expected. And the scarcity of these pieces in 2020 reflect this as well as the prices they sell for on the collectors market.
Now that all the pieces have been introduced, from here on out we will take a more in depth look at the items. Mixing bowls, cake plates and the cake server will be the focus of part three.
Anthony & Chris (The Freakin’, Tiquen’ Guys)
CLICK HERE FOR PART THREE
Sources
Laurel Hollow Park
Live Auctioneers
Newspapers.com
Poshmark
Vintage American Pottery
Z & B Antiques