Last year Driving For Deco concluded its history of Homer Laughlin’s famous dinnerware Fiesta. This year we begin Fiesta 201, looking at their other lines related to Fiesta.
Fiesta Kitchen Kraft
A nice addition to any Fiesta collection is its half sibling line Fiesta Kitchen Kraft. These big, bold, colorful pieces look great in any 1930s or 1940s vintage kitchen. Fiesta Kitchen Kraft’s life was a short six years, from the spring of 1938 to early 1944. It ended when Homer Laughlin discontinued their Fiesta red glaze. Because of the short life span, most these pieces fall into the hard to find category. And pieces in excellent condition usually sell for high prices.
Oven Serve
By the early 1930s, Homer Laughlin, had become one of the United States leading producers of china. Expanding their business they introduced OvenServe in 1933. And as the name implies these pieces were durable enough to withstand the heat of an oven and yet nice enough to be placed on the dinner table.
Most of the pieces featured floral embossing and decals over white or ivory ceramic. Pieces in the OvenServe line include, custard cups, pie plates, casseroles, cake server, spoon and fork, nappy bowl and platters.
Only pieces with a platinum trim get the Royal OvenServe back stamp. On the bowl pictured above the trim is the thin stripe along bowl’s rim.
Kitchen Kraft
Because of the success of OvenServe, Homer Laughlin designer Frederick H. Rhead expanded the line with new pieces and modification to others. Twenty pieces were modeled in March, April and May of 1937. Covered refrigerator bowls and a salad fork were new additions, while the remodeled pieces gave the line a fresh and modern look. Gone was the floral embossing, the new items would all have smooth surfaces. The only decorations on the Kitchen Kraft OvenServe pieces were two stepped rings under the rim of the bowls and casseroles and one ring on the cake plate and covered jars. Homer Laughlin introduced Kitchen Kraft at the New York Housewares show held between July 11 – July 17 at the Hotel Pennsylvania. The East Liverpool Ohio newspaper The Evening Review had this to say about the new line:
Soon after the New York show, advertisement started appearing in magazines and newspapers. By autumn of ’37 Kitchen Kraft – OvenServe started selling in stores.
These pieces were only available in white or ivory decorated with various decals.
A very popular series of decals featured Mexican themes, with Mexicana being the most popular. The bright colors of the decal matched well with the colors of Homer Laughlin’s most popular dinnerware Fiesta.
Because of the immediate success of Kitchen Kraft, Homer Laughlin decided to create a subset line. The subset would be even more compatible to their best selling dinnerware. J.M. Wells, general manager of Homer Laughlin, decided to offer Kitchen Kraft glazed in four Fiesta colors (red, blue, green and yellow). These pieces would be inscribed with a new mark “Fiesta Kitchen Kraft”. The new line had its introduction at the January, 1938 Houseware shows in Chicago and Pittsburgh. Soon after stores began advertising its imminent arrival.
And starting in the spring of 1938 Fiesta Kitchen Kraft was on store shelves.
Beginning in part two, Driving For Deco will start to look at the individual pieces that made up the line.