Tag Archives: Fiesta

Fiesta 101: Part Three 1939 The Juice Set.

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By 1939 Fiesta was the top-selling solid color dinnerware in the United States. To further stimulate sales, a special promotional juice set was offered at a suggested retail price of $1.00. The set consisted of six tumblers and a 30 oz. pitcher. This new pitcher was identical to the 71 oz. disc water pitcher except for the size.

 

The Fiestaware promotional juice set of 1939. Yellow pitcher and six tumblers in the original colors.

The Fiestaware promotional juice set of 1939. Yellow pitcher and six tumblers in the original colors.

As the  disc water pitcher was being developed in early 1938, several different sizes were modeled. In 1939, the smallest became the juice pitcher with Yellow chosen as the glaze color.  A good number of juice pitchers can be found in Harlequin Yellow (a brighter, more pure yellow than the Fiesta yellow). Harlequin, a sister line to Fiesta, was sold exclusively through Woolworth stores and there are too many of the Harlequin Yellow pitchers to be an accident.  It must have been a deliberate choice by Homer Laughlin as a way to offer more options for the set. The standard Fiesta yellow pitcher has a book value of $45.00, while Harlequin Yellow juice pitchers are worth around $50.00 – $55.00.

 

Fiestaware juice set and carton.

Fiestaware juice set and carton.

A special order juice set was produced for Old Reliable Coffee a product of the Dayton Mills Spice Company. This was one of many promotional products offered by Dayton Mills and consisted of the same tumblers but with a red pitcher. Today the red juice pitcher is quite hard to find and has a value of over $500.00.

 

The Red Juice Pitcher made for the Old Reliable Coffee special promotion.

The Red Juice Pitcher made for the Old Reliable Coffee special promotion.

 

The juice tumblers had a long and somewhat painful production process. In 1935, Homer Laughlin was approached by Kraft-Phenix Cheese corporation. They were interested in having ceramic crocks made for their processed cheese products.  Creative designer, Frederick Rhead was able (after some trial and error) to mold a crock to Kraft’s satisfaction and 200,00 were produced.  In 1937, Kraft again came to Homer Laughlin for a new container. Rhead knew that there would be a lot of back and forth before an acceptable crock was created. He designed over 20 different models, all rejected, over a 14 month period. In the end, Homer Laughlin was unable to meet Kraft’s needs. As a side note Kraft had glass crocks made by the Hazel Atlas Glass Company. The glass crocks are almost identical to the Fiesta ones. What it boiled down to was economics. A ceramic crock filled with cheese would have to be sold at 35 cents each. Kraft could sell two glass crocks fill with cheese for the same price. The last ceramic crock designed for Kraft would go into production as the juice tumbler the next year.

 

 

 

The juice set tumblers were produced in all six original Fiesta colors.  There was a seventh color available, Rose. Rose was a recent color addition to the Harlequin line. While not as easy to find today as the other tumblers, there are enough out there to suggest that it was either made for a  special order or offered to add more variety to the juice set. Book values for tumblers in the original six colors range from around $45.00 for those in Red, Cobalt and Ivory and $40.00 in Green, Yellow and Turquoise. Rose tumblers have a value of $80.00. But with most Fiesta since the recession these pieces can often be found for less.

 

Rose Juice Tumbler

Rose Juice Tumbler

The success of the juice set led to an all out special promotional campaign the next year. In our next Fiesta blog post we will look at the Salad Set and the French Casserole.

 

For Fiesta 101: Part Four Click Here

 

Anthony & Chris (The Freakin’, Tiquen’ Guys)

Fiesta 101: Part Two 1937 – 1938


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*Post Updated June 22, 2019: Due to recent information regarding Fiesta with stripes, the section on striped Fiesta has been moved to Fiestaware 101: Part 1.

From 1937 – 1938 Fiesta introduced new pieces, redesigned others, eliminated some and added a new color.

 

March 1937 Eliminations

 

12 inch Compartment Plate

12 inch Compartment Plate. Production Dates: January, 1936 – March, 1937

 

As mentioned in the first Fiesta post, designer Frederick Rhead and Homer Laughlin executives listened carefully to suggestions from store owners. One being that the 12 inch compartment plate was too large and heavy for easy use. It was eliminated after being in stores for only 14 months. Even though it had a short production life and is a bit hard to find today, the 12 inch compartment plate only has a book value of $52.00 to $78.00 and can usually be found for less.

 

Mixing Bowl Lids.

Mixing Bowl Lids. Production Dates: August, 1936 – March, 1937

 

Removed from the Fiesta line at the same time were the mixing bowl lids. These never sold well, probably because they cost almost as much as the bowls they were made for. Having been produced for only seven months the lids are among the rarest pieces of Fiesta and have a corresponding high value. Mixing bowl lids sell between $900.00 for the smallest for the No. 1 bowl and $1,200.00 for the No. 4 bowl lid (the largest size in production). Lids for the three largest bowls were modeled and tested but never put into regular production.

 

March, 1937 Additions

 

Another rare piece of “Fiesta” is the cake plate. I’ve used quotes around Fiesta because there is speculation if it was produced for the line or for the Royal Metal Manufacturing company, to be sold with a chrome metal base. Lending credence to this confusion is the fact the cake plate was never listed on any Fiesta price list.

 

 

The cake plate looks very much like the 10 inch dinner plate, except that it is completely flat and the underside has many more rings. In fact this piece has more rings than any other piece of Fiesta. Introduced in March of 1937 and discontinued in less than a year, the cake plate is only found in the original five colors of Red, Blue, Green, Yellow and Old Ivory. I’ve only seen this piece for sale a couple of times since I started collecting vintage Fiesta and each time the it was over $1000.00.

 

 

The 101/2 compartment plate. Production Dates: March, 1937 - June, 1959

The 10 1/2 compartment plate in Blue (Cobalt). Production Dates: March, 1937 – June, 1959

To replace the 12 inch compartment plate, Homer Laughlin scaled it down to 10 1/2 inches and it proved to be a success. This version stayed in the Fiesta line for 22 years. The book value for these plates which can be found in the original five colors, turquoise and the 1950’s colors, is between $40.00 and $95.00. With some hunting and luck most of these plates can be purchased for about $25.00.

 

 

Medium Teapot in Green. Production Dates: March, 1937 - July, 1969.

Medium Teapot in Green.
Production Dates: March, 1937 – July, 1969.

 

The medium sized teapot (6 cups) is another item that was introduced  thanks to suggestions from retailers and complaints that the 8 cup teapot was too big and hard to handle. It is called medium, because a smaller two cup teapot was modeled but never went into production. Characteristics of the medium teapot to differentiate it from the large teapot is the “C” handle, a more pronounced spout and a slip cast lid and finial (the same style finial found on the mustard jar). The medium teapot is found in all 11 vintage Fiesta colors. Values for this piece $200.00 for the original five colors, $165.00 for the turquoise, $300.00 for the colors of the 1950’s and $1,600.00 for medium green (a color introduced in 1959 and is the rarest of all Fiesta colors).

 

 

fiesta_vintage_water_tumbler_radioactive_red_fiestaware_original

Water Tumblers. Production Dates March, 1937 – November, 1946.

Water tumblers were only in production for 9 years which is the reason that they are somewhat hard to find. The book value for water tumblers range from $60.00 – $75.00. When they are found, the prices are not too much lower than the book values.

 

Yellow, Green and Blue Tumblers. Molded in Fiesta mark on the bottom.

Yellow, Green and Blue Tumblers. Molded in Fiesta mark on the bottom.

 

 

January, 1938 Additions

 

Turquoise becomes the sixth Fiesta color. Back in 1935, Turquoise was in the running but  cut from the line up of colors going into production. In the fall of 1937 Homer Laughlin decided to add it and by January of 1938 it was in the stores. Turquoise had the second longest run of any Fiesta color, 32 years. Only  being surpassed by yellow, but just by one year. Fiesta pieces in these two colors are usually the ones easiest to find today.

 

Medium Teapot, Bud Vase and Marmalade in Turquoise.

Medium Teapot, Bud Vase and Marmalade in Turquoise.

 

 

Another retailer suggestion was a smaller sized fruit bowl and  the 4 3/4 inch bowl was the answer. Stylistically is matches its larger counterpart the 5 1/2 fruit bowl and the 8 and 9 inch nappy bowls. The small fruit bowl remained in the Fiesta line for almost 22 years, being discontinued in November, 1959. These bowls can be found for around $20.00 – $25.00 (and sometimes for even less) in the 1930’s – 1950’s colors. The 4 3/4 inch fruit bowl was only in production for five months after the medium green color was introduced in June of 1959 and the value jumps significantly to about $600.00.

 

4 3/4 inch Fruit Bowls. Production Dates: January, 1938 - November, 1959.

4 3/4 inch Fruit Bowls. Production Dates: January, 1938 – November, 1959.

 

The 11 3/4 inch fruit bowl was originally planned for Homer Laughlin’s Kitchen Kraft line as a salad bowl. The switch to the Fiesta line required a slight change of design and instead of being plain on the inside, the familiar concentric rings were added to the bowl and the Fiesta molded in mark was placed on the bottom.

 

 

Even though this piece was in production for nearly 9 years, it is not easy to find today. And as such has a correspondingly high book value, $305.00 for a yellow one on the low-end up to $360.00 on the high-end for a red or cobalt.

 

 

 

The sauce-boat is one of the few serving pieces that once it made it into production was always part of the line. After Fiesta became Fiesta Ironstone in 1970 the sauce-boat was still being produced, but in only three colors and minus the molded in mark on the bottom. It has also been part of the post ’86 Fiesta line. Since 1997 an “H” was added to the mark on the bottom of pieces to help them from being confused for vintage Fiesta. But knowing your colors will be your best defense from buying a new piece at vintage prices. Most sauce-boats are found in the $40.00 – $75.00 dollar range with the elusive medium green one selling for over $200.00.

 

January, 1938 Elimination

 

The one piece eliminated from the Fiesta line at the beginning of 1938 was the covered onion soup bowl. This bowl must have been just too formal for the casual dining atmosphere that Fiesta and the other solid color dinnerware lines were striving to create. The combination of not selling well to begin with and a short production life has made the covered onion soup a very hard to find and very expensive piece to add to a collection. The value of this piece in the original five colors usually ranges between $400.00 – $700.00. Because of being discontinued around the same time that turquoise glaze was introduced, very few onion soups are found in this color. The book value for turquoise onion soup is $6,000.00 – $7,000.00 and some have sold for over $10,000.00.

 

The very rare turquoise covered onion soup.

The very rare turquoise covered onion soup.

 

 

July, 1938 Elimination

 

The stick handle creamer was the only item eliminated from the line in July 1938 being replaced by the ring handle style creamer. One reason that was given for the change was that the stick handle creamer was somewhat difficult for left-handed people to use. The book value ranges from $43.00 (yellow) – $65.00 (red, cobalt & ivory). Because turquoise stick handle creamers were only in production for 7 months it has a higher value at $79.00.

 

 

July, 1938 Additions

 

Fiestaware Green Ring Handle Creamer. Production Dates: July, 1938 - July, 1969.

Fiestaware Green Ring Handle Creamer. Production Dates: July, 1938 – July, 1969.

 

 

The stick handle creamer was restyled using the same body but having the iconic ring handle applied.  This piece is available in all 11 vintage Fiesta colors and is easy to find between $25.00 – $40.00. The exception is medium green; expect to pay around $100.00 for that one.

 

 

Ring Handle Creamer in Red.

Ring Handle Creamer in Red.

 

 

12 inch oval platter, yellow. Production Dates: July, 1938 - July, 1969.

12 inch oval platter, yellow. Production Dates: July, 1938 – July, 1969.

 

In production for 31 years the oval platter is easy to find in all colors. As with all medium green pieces, expect to pay a premium price of around $165.00. The other colors are in the $35.00 – $60.00 price range.

 

Green 12 inch platter.

Green 12 inch platter.

 

 

 

Perhaps the most iconic piece of Fiesta, the “disc water pitcher” was not originally part of the line. Added to the line in July of 1938, it is still in production today and is available in all Fiesta colors, vintage and post ’86. Aside from color, the easiest way to distinguish a vintage disc pitcher from a modern one is to look inside where the handle joins the upper rim, vintage ones are smooth whereas the newer pitchers have a distinct dimple. Although a relatively common piece values range from $110.00 – $165.00 for the original six color. The fifties colors range $230.00 – $255.00 and the medium green top them all at $1,550.00.

 

 

The Iconic Fiestaware Disc Pitcher.

The Iconic Fiestaware Disc Pitcher.

 

 

Only 31 years to go (you lucky people). Part three of Fiesta 101 will look at the 1939 – 1943 promotional campaign.

 

Anthony & Chris (The Freakin’, Tiquen’ Guys)

 

For Fiesta 101: Part Three Click Here.

Photos: Personal collection, Vintage American Pottery, Strawser Auction, Replacements and Pinterest.