Category Archives: Architecture

Reference Library Update – The PSFS Building

Main entrance to the PSFS Building

The main entrance to the PSFS Building at 12th and Market Streets in Philadelphia, Pennsylvania, 1932. Image from Hagley Digital Archives.

 

On August 1, 1932 the very conservative Philadelphia Saving Fund Society, in one of the most conservative cities in the United States opened the most modern building in the country. The PSFS building is the forerunner of the post World War II “International Style” skyscrapers.

 

1932, PSFS Building.

The nearly completed PSFS Building. 1932 photograph. Image from Hagley Digital Archives.

 

A two-story building of traditional design is what the board had in mind for their new home. So when architects George Howe and William Lescaze unveiled their plans shock greeted them.

 

Cover of sales brochure.

The cover for sales booklet for the Philadelphia Savings Fund Society Building, 1932. Image from Hagley Digital Archives.

 

Most of the members of the PSFS Board of Directors did not favor the idea of a 490 foot skyscraper and the ultra-modern design. But James M. Wilcox, the society’s president looked at the design from a standpoint of practicality. And if an ultra-modern building was going to be the best return on the investment, so be it. Wilcox convinced the board to go with the design of Howe & Lescaze. With board approval for the new skyscraper, came the razing of the buildings at Market and 12th Streets.

 

Demolition

Demolition of the site began in late winter of 1931 and continued into the spring. Actual construction started in the summer and proceeded rapidly, with the topping off of the building in the autumn. The completion of the exterior followed early in 1932.

 

Construction 1931 – 1932

 

The PSFS Building in mid-construction, December 16, 1931.

The topped off PSFS Building with a nearly completed exterior. December 16, 1931. Image from the Hagley Digital Archives.

June 26, 1932.

June 26, 1932, the south side of the nearly finished PSFS Building. Image from the Hagley Digital Archives.

On the first day of August, 1932 the Philadelphia Saving Fund Society threw open the doors to their new building.  The United States had not see a skyscraper like this before. The “T” shape building rises from an unadorned three-story base of polished granite. Space for retail shops made up the first floor while the main banking room took up the second floor. Rising from the base asymmetrically,  the tower sits back 20 feet from 12th Street  and 40 feet on its western façade. All the service facilities  (elevators, etc.) are located at the southern end of the building in the “T”. The exterior of the top”T” is of glazed black bricks and the tower has matte buff brick horizontal spandrels bisected by limestone vertical piers. Because of this shape and the use of so much glass on the exterior, natural light flooded the offices. Year round comfort was provided by the Carrier Company. This made the PSFS Building only the second building in the Unites States to by fully air-conditioned. For  the convenience of people driving to work, PSFS built a garage one block north at the corner of 12th and Filbert Streets. And just like the design of the skyscraper the garage was just as ultra-modern.

 

The PSF Garage.

The ultra-modern PSF garage at 12th and Filbert Streets, circa 1932. Image from the Hagley Digital Archives.

 

Interior

The interior design proved to be as modern as the exterior. From Market Street a staircase and set of escalators let up to the banking floor. This black, white and gray marble clad lobby received natural illumination from a three-story window with stainless steel mullions.

 

 

The main banking floor was the most impressive space in the building. An enormous window formed the north and part of the east walls of this two-story space.

 

PSFS main banking floor.

The main banking floor, 1932. Image from the Hagley Digital Archives.

 

The offices featured modern furniture designed by Howe & Lescaze, the building’s architects.

 

The board room, dining room and observation solarium occupied the 33rd floor.

 

 

 

 

As to the beauty of the new PSFS Building, half the public felt it was an abomination, while the other half admired it for its modernity and boldness. But its occupancy rate proved to be an unqualified success.  Its offices rented faster than any other building in Philadelphia at the time of its completion. Its success in both architecture and income was so striking that the building received a feature article in the December, 1932 issue of Fortune Magazine.  To read the article click on the cover below.

 

 

Fortune Magazine, December 1932

 

For hundreds of more historic photographs and a more comprehensive history of the PSFS Building visit the Hagley Digital Archives. In 1976 the building received National Historic Landmark status. But by then the 36 story skyscraper was in decline. In the early 1990’s its vacancy rate reached 85%. A plan to convert the building to apartments changed to a hotel in the 1994. In 2000 the PSFS Building reopened as the Loews Philadelphia. In doing so the public can still enjoy this wonderful building, the first International Style building in the United States.

 

 

Anthony & Chris (The Freakin’, ‘Tiquen Guys)

 

If you enjoyed this post you might enjoy these earlier posts:

Chrysler Building Opened 85 Years Ago Today

Happy 85th Birthday, Empire State Building!

Vanished New York City Art Deco: The Airlines Terminal

Welcome to Florin Court

Quick, name a famous London detective and their address. Most would respond Sherlock Holmes at 221B Baker Street. While 221B Baker Street is an actual address, there is another famous detective who lives in Whitehaven Mansions which is – in a way – a fictitious address and building.

On our recent trip to London, Anthony surprised me by bringing me to Charterhouse Square. There, dominating the park, stood Florin Court. Those who watch PBS probably know the Agatha Christie Mysteries (my favorite author) and will recognize Florin Court as “Whitehaven Mansions” home to that famous Belgian detective, Hercules Poirot.

BRIEF HISTORY of CHARTERHOUSE SQUARE

The area known as Charterhouse Square started (presumably) as a burial ground for victims of the Black Death (1347-1351). In 1560, the land belonged to the Carthusian priory and acted as a division between private residences and trade businesses. At the priory’s dissolution, the grounds became open park land.

By 1690, private residences with expansive gardens backing, and in some cases connecting, to the next street dominated the east side of the square. Four houses owned by Lord Grey occupied this area until 1694. A brewer, Peter Ward, acquired and demolished the structures redeveloping the land to build six houses.

Time marches on and during sewer construction in 1834, human remains found in the park were removed A newly constructed rail system on the south side made the land too shallow for practical building on the square.

Retail spaces and warehouses replaced the surviving buildings to the north and west with private homes converted to staff housing for local wholesale clothing firms. By 1894, the area started to fall into decline with the park used for illicit assignations and vandalism becoming common.

In 1902, the 107 room Charterhouse Hotel opened on the northwest corner. It is the first purpose-built property on the square primarily for business clients and to supplement the need for housing. Print shops dominated the other buildings, alongside retail/wholesale spaces. Sold and re-purposed over the years, it is currently a hotel called Malmaison London.

As this middle-class area degraded, most of the private homes vanished. The square continued to decline with the remaining residences on the east side demolished in 1935. This made way for a flourishing revitalization in 1937. The new Charterhouse Hotel was built in the moderne style by the architects Guy Morgan & Partners for Charterhouse Ltd. (by 1937 Charter Estates). The builders were J. Gerrard & Sons Ltd. with interior decoration by Mrs. V. M. Thomas. The cost? About £74,000 (about $6,963,005.33 in 2018.) This at a time when the average worker earned £201.60 per year!

The unusual façade of the building provided a view of the gardens below to the greatest number of rooms. The London County Council granted a special variance for the recessed center of the façade without the usual set-back. The only compromise to the design is that the two projecting wings have the uppermost floors set back allowing the top flats to have small roof gardens.

The building consists of a steel-frame, clad in mottled pale yellow and brown brick made by Williamson Cliff Ltd. of Great Casterton, near Stamford. Special bricks over the entrance showcased the cantilevered canopy, covered in copper and sheet steel. The lobby originally boasted a marble floor inset with the Charterhouse coat of arms.

Consisting of what are essentially 126 studio apartments, the architects hoped businessmen found the flats a convenient piedsà-terre (French for “foot on the ground”). Needing to be at the markets early in the morning, this avoided a lengthy morning commute from their primary residence. As seen above, only one flat per floor had two bedrooms and a sitting-room. The ground floor originally had a flat and office for the head porter. The basement consisted of a public restaurant, bar and club-room. Beneath was a garage with parking for twenty cars with squash courts located behind in a separate building.

Samples of real floor plans via stirlingackroyd. com (copyright photoplan)

By the start of World War II, the few remaining print shops on the square could barely meet their financial obligations and one clergyman remained as a reminder of better, gentrified times. Post war Charterhouse Hotel struggled on, diversifying its clientele and by the 1950’s housed several small business offices.

In 1988, architects Hildebrand & Glicker and interior designer Andrew Dandridge renovated and restored the east side of the block at a cost of about £2 million. Renamed Florin Court, the building became fully residential boasting newly restored roof-top gardens, a gym, jacuzzi and a basement swimming-pool.

The first series of Poirot started shooting in 1988 with the newly renovated Florin Court selected to represent the façade and some interior shots of the fictional “Whitehaven Mansions”.

(Information from British-history.ac.uk)

REALITY VS. FANTASY

So, what more can I say? Consequently, fantasy is so much more than reality. Hercules Poirot’s beautiful flat would occupy the square footage of at least 3 actual units. Also, it would encroach on the structure next door due to the unusual slope of the northern wall of the real building.

Before I compare the fantasy vs. realty, lets look as some of the beautiful details thoughtfully and, in most cases, restored to their original beauty.

The comparisons below show the fantasy versus the reality.

While I could, no doubt, see myself living in the fantasy apartment, I am not sure I could manage the reality as a primary residence.

Chris (One half of the Freakin’, Tiquen’ Guys)