Category Archives: Architecture

Driving For Deco 2024 – A Look Back on Where We’ve Been: Part One – Netherland Plaza

Cincinnati

Vintage Cincinnati postcard.

Vintage Cincinnati postcard from hippostcard.com.

The bi-annual New York Pier Antique Show was an event that Chris and I always looked forward to. We attended our last on in November, 2015. But due to increasing rental fees, the shows were discontinued in New York City soon thereafter.

November, 2015 – Chris heading to Pier 94 for our last Pier Antique Show. The interior of the pier as set up for the show.

Since then, we have traveled other places for similar shows. In 2019 we went to the DC Big Flea. And our friend Meg and I (Chris was in Vegas for a nephew’s birthday) attended the DC Modernism Show in 2022.

Last February, to kick off our 2024 Driving for Deco, Chris and I drove down to Cincinnati. Both to meet up with our friend Suzanne, and for the 20th Century Cincinnati Vintage Modern Expo. And for this trip, we decided to make it full out Art Deco. Starting by staying at the Hilton Netherland Plaza Hotel, and a planned tour of Union Terminal. Finally, stopping at the Xavier University Alumni Center on our way back home.

This was also the inaugural journey for our newest Freakin’ Tiquen mobile, Tachi (short for pistachio)!

Tachi ready to go on her first long road trip.

Ready to test Tachi on her first long road trip.

On the road to Cincinnati.

On the road to Cincinnati.

Passing through Columbus, Ohio we drove by the LeVeque Tower. Originally built as the American Insurance Union Citadel in 1927, today it is a boutique hotel under Marriott ownership. And I imagine we will be staying there sometime in the future since Ohio is a place we often go “freakin’ tiquen”.

The LeVeque Tower, Columbus, Ohio.

Passing the LeVeque Tower, Columbus, Ohio on our way to Cincinnati.

A couple of hours later and we pulled into the garage of the Hilton Netherland Plaza in downtown Cincinnati.

Hilton Netherland Plaza

Years ago I spent a Christmas Eve at the Netherland Plaza hotel, so I knew what to expect, but this was Chris’ first time to this wonderful Art Deco hotel.  The Netherland Plaza hotel is part of multipurpose complex that includes the Carew Tower and a shopping arcade.

Night view of the Carew Tower from Fountain Square.

Carew Tower at night from Fountain Square.

HISTORY

Real estate developer, John J. Emery came up with the idea for the complex that included a hotel that would rival New York’s Waldorf-Astoria. To assist with the financing Emery partnered with William A. Starrett. The two decided to use Starrett Brothers as the general contractor using the architectual firm of W. W. Ahlschlager & Associates, which designed the Roxy and Beacon Theatres in Manhattan and the City Place Tower in Oklahoma City, among other notable buildings. Much of the interior decoration is credited to theatrical designer George Unger.

1930 construction photo of the Carew Tower and the Netherland Plaza Hotel in downtown Cincinnati.

Construction of the Carew Tower and Netherland Plaza Hotel, 1930. Photo from Facebook.

Construction started in September, 1929 and might have ended with the collapse of the stock market just a month later. But to have more cash to put into the project, Emery liquidated his stock before the crash and the complex opened in early 1931 to great success.

Atlanta Constitution newspaper advertisement for the Netherland Plaza Hotel.

Atlanta Constitution advertisement for Starrett’s Netherland Plaza Hotel shortly after its opening. Atlanta Constitution, February 2, 1931, Pg. 6.

1930s view of the lobby - lounge of the Netherland Plaza Hotel.

Netherland Plaza Hotel’s lobby – lounge, circa 1935. Image from Walking & Pocket Tour History Netherland Plaza.

The hotel’s interior public spaces are some of the best examples of French Art Deco design in the United States. In the 1960s many of the hotel’s original details were looking dated and were covered over with paint, plywood and vinyl wall covering and bland carpeting in an effort to modernize the interior.

1960s Hall of Mirror makeover.

Hall of Mirror’s late 1960s makeover. Image from Walking & Pocket Tour History Netherland Plaza.

With the revived interest in Art Deco in the 1970s and 1980s, the public spaces were restored to their original glory in 1981 at a cost of 28 million dollars. Thanks to the hotel’s meticulous restoration it is on the National Historic Register and earned National Landmark status. Alastair Duncan, in his seminal 1986 book American Art Deco had this to say of the Netherland Plaza –

                   Art Deco predominates among an eclectic mix of Beaux-Arts, rococo, and  Egyptian  Revival themes. The Art Deco was plucked unashamedly from 1925 Paris; designs by  Edgar Brandt, in particular, are repeated in balustrades, chandeliers, and the molded borders on the rococo-style ceiling murals. The Continental Room, the Hall of Mirrors,  and the Palm Court, the last mentioned with sea-horse torchères and a fountain in Rookwood Pottery, are replete with replicas of high style French art moderne. The lavish ambience, so unexpected in Midwestern America, continues to astonish today’s hotel  guests.

CAREW TOWER ARCADE

A hallway of tan travertine with black marble trim and a painted gold frieze connects the basement garage to the Carew Tower arcade. At the top of the tiered ceiling hang rectangular light fixtures of frosted glass. The wall is lined with brushed aluminum vent grilles of stylized flora and display cases also framed in brushed aluminum with modernistic finials.

Passageway from the parking garage to the shopping arcade in the Carew Tower.

Hallway from the underground garage to the Carew Tower arcade.

Passageway from the parking garage to the shopping arcade in the Carew Tower.

Detail of decorative grille in hallway from the underground garage to the Carew Tower arcade.

Hallway display case.

Display case in the underground hallway.

From this hallway one can either take elevators directly to the hotel or enter the Carew Tower Arcade. Lined with shops, the two-story arcade entrances are framed in polychromatic Rookwood Pottery tiles of modernistic floral and geometric design.

Carew Tower arcade.

Looking down the Carew Tower arcade.

Closer view of the Rookwood Pottery tiled entrance.

Closer view of the Rookwood Pottery tiled entrance.

Bottom detail of one of the Rookwood Pottery frames in the Carew Tower Arcade.

Detail of the bottom of the Rookwood Pottery frame.

Tan and black marble line the arcade topped by a marble framed aluminum geometric border. Above that is a tray ceiling with dark maroon painted plaster leading up to the silver leaf ceiling. Indirect lighting illuminates the ceiling, providing most of the light for the arcade. Diamond shaped, indirect lighting pendants hang from filagree brass medallions on the ceiling.

Ceiling pendant and medallion.

Detail of the indirect light pendant and brass ceiling medallion.

Separating  tan and black marble pilasters are panels of black marble inset with tan marble striated with strips of aluminum. The panels also feature cast metal modernistic allegorical figures.

Detail showing corner of the arcade and store.

Detail of arcade store, pilasters and ceiling light fixture.

The allegorical figures representing the sun, sky and land.

On our way to the lobby to check in, we passed these other Art Deco features.

Carew Tower Vent Grille and Mailbox

LOBBY

You are able to enter the hotel from several entrances. This is, perhaps, the most stunning of all. Deep teal walls offer a contrast to the gold accents and Roman Breccia Marble.

Main entrance of the Carew Tower

Looking toward the main entrance of the Netherland Plaza Hotel.

Detail of frieze above entrance door.

Detail of frieze above entrance door.

Main entrance of the Carew Tower

Main entrance of the Netherland Plaza Hotel looking up and into main lobby.

You can also enter from the side street.  It is to the right of the picture above.

Side entrance of the Netherland Plaza Hotel.

Street view of the side entrance to the hotel.

Side entrance of the Netherland Plaza Hotel.

Detail of the metal frieze and pendant lamps.

Side entrance of the Netherland Plaza Hotel.

Looking back toward the side street entrance.

To the left of the grand staircase, and through beautiful milled rosewood, is the hotel’s elevator bay. No surface was considered too unimportant. Note the etched design on the elevator doors.

Elevator bay at the Netherland Plaza Hotel.

Beautiful mill worked wood leads to the elevator bay.

Decorative elements abound as you head up the main staircase. Beautiful  sconces, and intricately carved wooden urns flank the staircase. And decorative brass floral metalwork act as low safety barriers where different floor levels meet.

At the first landing, guests can check themselves out and ensure they are looking their best. This dramatic mirror reflects hints at what is to come.

Grand staircase mirror at the Netherland Plaza Hotel

The oversized mirror reflects several stories of the building and the great chandelier above.

Main lobby and registration desks.

Main Lobby and Registration.

Indirect lighting offers a soft romantic feel throughout the main concourse of the hotel.

Intricate metal sconce Netherland Plaza Hotel

One of the many intricate metal sconces.

E. F. Caldwell & Co., the same company that made the lights for Detroit’s Fisher Building, were responsible for the many metal light fixtures in the Netherland Plaza.

Art Deco restroom sign and frieze.

Stylish restroom sign and frieze.

THE PALM COURT 

The Palm Court, originally the hotel’s lounge, is today The 1931 restaurant and the Palm Court Bar. Two-and-one half stories high the space is spectacular. One can easily imagine being on a 1930s ocean liner while sipping a cocktail at the bar.

Looking down on The 1931 and Palm Court Bar from the mezzanine.

A mezzanine view of The 1931 and Palm Court Bar.

Lining the main room are eight floor to ceiling rosewood columns each with a brass wall sconce, providing indirect light for the restaurant and bar. Topping the wall space between the columns are ten French themed murals by Louis Grell (1887-1960). All of the murals feature a stylized outline of the Carew Tower in the background. Surrounding the murals are gold painted, plaster frames of highly stylized Art Deco flora and geometric shapes.

Three Louis Grell's murals that line the upper walls of the Palm Court.

Three out of the ten Detail of the French theme murals that line the upper walls of the Palm Court and stripped multi-tiered ceiling.

The Carew Tower featured in one of the Grell Murals of the Palm Court.

Example of the Carew Tower in the background (between the guitar neck and the red fan), in one of the Grell Palm Court Murals.

The Eastern End of the beautifully restored Palm Court.

Eastern end of the Palm Court. Beautifully restored to its 1931 appearance.

Dominating the far end of the Palm Court is a large ziggurat-shaped fountain topped by a ram’s head. Guarding the fountain are two large seahorses with lotus light crowns. The seahorses and the fountain were made by the Rookwood Pottery Company, and this level also serves as a stage for special occasions.

The Rookwood Palm Court Fountain.

The Rookwood Palm Court Fountain.

Lotus lights topping the two Rookwood seahorses.

Lotus lights topping the two Rookwood seahorses.

Detail of Rookwood seahorse.

Detail of the somewhat intimidating Rookwood seahorse.

MEZZANINE

From the Palm court, there are several ways to access the mezzanine level. You can choose either of the stairs to the right and left of the fountain. Or, you can used the. stairs at the opposite end.

But it is from the mezzanine, you can truly appreciate the details of the chandelier suspended over the grand staircase, and the murals surrounding it.

Netherland Plaza Hotel chandelier in the grand staircase.

A closer look at the chandelier and the Grell Welcome Travelers murals in the grand staircase.

From the mezzanine, you can really appreciate the artisan’s work. Whether viewing the court below or a having a better view of the individual murals. Soft lighting from column lights and sconces flank the stairway leading up to our next stop.

Entrance from the mezzanine to the next upper level.

Entrance to the next level. Note the lighting fixture to the right and left.

A glance back from the landing. The stepped, curved architecture frames the lower mezzanine’s floral carpet. This provides both a transition and a unification of different deco styles.

Stairway to upper mezzanine Netherland Plaza Hotel.

Architecture provides a relief and transition of styles.

Note that the medallion duplicates the carpet’s motif.

Detail of the mezzanine frieze.

Detail of the mezzanine frieze.

THE HALL OF MIRRORS

One short flight up and we enter the Hall of Mirrors’ lobby. This open space is the reception area for guests. As such, there is little ornamentation compared to the lower mezzanine.

Hall of Mirrors reception area.

Hall of Mirrors reception area. Note the carpets floral motif.

Just around the corner from the main reception area is an ornate bar. Molded pilasters decorate the walls and offer a natural divide for the soft tan, peach and taupe paint palette.  And, again, the graphic floral carpet.

I think someone is saying, “Hello!”

Reception bar for the Hall of Mirrors.

Reception bar for the Hall of Mirrors. Hello!

Back in the main reception room, either of the two semi-circular staircases lead to the two story Hall of Mirrors, originally the hotel’s main ballroom. The walls of the staircases are decorated with colorful and contemporary (1984) murals by artist Tom Bacher. They feature stylized views of Cincinnati and the paint is luminescent that glows when the lights are dimmed

Double doors lead onto a grand terrace overlooking the great room.

The Hall of Mirrors at the Netherland Plaza Hotel

First view of the Hall of Mirrors.

The dominant feature of the room is the large painted and gilded ceiling medallion. It offers a soft glow to the room rather than general task lighting.

Central Medallion in the Hall of Mirrors.

Central Medallion in the Hall of Mirrors.

Around the upper tier is a decorative brass guard rail. Also, as found elsewhere in the Netherland Plaza Hotel, low, decorative brass fences provide a barrier to changing levels and offer a level of protection to the large mirrors.

Hall of Mirror guard rails.

Hall of Mirror brass guard rails.

Hall of Mirror guard rails.

Low guard rails in front of corner mirrors.

A view of the staircase clad in Roman Breccia Marble with brass accents descending to the lower level. Note the plaster reliefs on and under the balcony as well as on the walls.

Staircase in the Hall of Mirrors.

Staircase in the Hall of Mirrors.

View of railing from below.

View of railing from below. Note the repeated floral details under the overhang.

A last look at the Hall of Mirrors from the lower level before heading off to a recently unearthed hotel treasure.

The Hall of Mirrors at the Netherland Plaza Hotel

A last look at the Hall of Mirrors.

THE JULEP ROOM

Anthony found an article mentioning a recently uncovered artifact in the Julep Room. We knew the room in question was located near, and could be accessed from the Hall of Mirrors reception area.

A brief search of the lobby and we ascended the only possibility – a staircase off the far end. To be clear, this space is not off limits to guests; just not well known.

Outside the room is this interesting light fixture. This offered us a promise of what was to come.

Ceiling fixture outside the meeting room.

Ceiling fixture outside the meeting room.

This space was originally the hotel’s wedding chapel but after the repeal of Prohibition it was converted into a cocktail lounge. It is now used as a small meeting and reception room for up to 70 guests. And note the ever present floral carpet.

Meeting room in the Netherland Plaza Hotel.

Meeting room in the Netherland Plaza Hotel.

A fairly recent renovation uncovered a formerly unknown, fully milled Brazilian rosewood wall with a “frozen fountain” metal wall grille. This, like most of the 1960s renovations, relied on cover-up rather than tear-out. Thank goodness or this would be lost to time.

The Frozen Fountain Grille

The recently uncovered frozen fountain grille.

The room has eight beautiful sconces in the style of Edgar Brandt.  An octagon wood frame surrounds faceted glass. The floral overlay is cast aluminum with a drape spilling out of the frame and onto the wall.  Thankfully, these escaped being covered up or worse, being  removed during earlier “modernization”.

Meeting room wall sconce.

Meeting room wall sconce. In the style of Edgar Brandt.

After exploring the Julep Room we went back to our room. Just a word about the accommodations. As stylish as the public spaces are, the room is, by comparison, utilitarian. High ceilings with plain clean walls, and crisp bed linens. The bathroom is modern with floating counters and a wall of mirrors.  We grabbed our coats and headed out for dinner.

IN THE NEIGHBORHOOD

After a full day exploring our accommodations, Anthony and I were hungry. There are plenty of restaurants to choose from within walking distance of the hotel.  However, most close around 8:00.

Guess what time we decided to eat?

We passed BRU Burger Bar several times. Mostly because we were looking for something other than a burger.

Time to guess again. Where did we end up?

If you guessed BRU, you guessed correctly. And it couldn’t have been a better choice. It has an industrial pub atmosphere with friendly and attentive servers.

And the food was delicious. So much, in fact, that we went back on our last night in Cincinnati!

There are Deco touches all around. Here are some photos taken during our walk back to the hotel.

It was a long drive from Rochester to Cincinnati, and with our bellies full from dinner, we were pretty tired. Soon after getting back to the hotel it wasn’t long before calling it a night and hitting the hay early. We wanted to be well rested for the next day, when we were meeting up with our friend Suzanne and hitting the 20th Century Cincinnati Vintage Modern Expo in Sharonville. But that is a story for part two of our 2024 driving for deco.

 

Chris and Anthony (The Freakin’, Tiquen Guys)

 

Unless otherwise noted all photographs were taken by the authors.

SOURCES

Written

Duncan, Alastair, American Art Deco, Harry N. Abrams, Inc., 1986

Walking Tour & Pocket History Netherland Plaza: Historic Hotels of America, National Trust for Historic Preservation

Online

historichotels.org

A Little Rochester Art Deco: The Little Theatre

The Little Theatre at 240 East Avenue, Rochester, NY.

The Little Theatre 240 East Avenue, Rochester, NY. Photo by the authors.

September 29th was Silent Movie Day and to honor it the Little Theatre in Rochester, New York screened G. W. Pabst’s 1929 film Pandora’s Box. Starring silent film icon Louise Brooks the film played in historic theatre 1 which will be celebrating its 95th anniversary on October 17th. I haven’t been to Little Theatre 1 since before the pandemic and its 2020 Art Deco renovation. So this was the perfect excuse for me to go see the theatre and a great film as well.

The front of the Little Theatre on East Avenue.

The Little Theatre’s East Avenue facade. Photo by the authors.

The Little Theatre Movement

In the 1920s as the American film industry, through large studios like Paramount and First National, began an almost monopolistic control on making and exhibiting motion pictures a new type of theatre emerged. The Little Theatre movement, created by the Motion Picture Theatre Guild, was a direct response to mainstream cinema. These theatres would program European imports and more experimental domestic films and cater to the intellectuals. By the end of the decade Little Theatres were opening in most major American cities with Rochester, New York’s opening in the autumn of 1929.

 

The Little Theatre on East Avenue in Rochester, NY, 1929.

The Little Theatre shortly before opening in October, 1929. Photo from beroachitecture.com

The Little Theatre, Rochester, New York

Rochester’s Little Theatre was typical of the size of other “Little Theatres”, having seating of less than 500, unlike the several thousand seating capacity of mainstream picture palaces. Another feature of these theatres was to offer patrons free coffee and cigarettes and lounges to intellectually discuss films. Edgar Phillips and Frederick Pike designed the Little in the new modern style just becoming popular in the United States. The East Avenue facade is of polished, black terracotta tiles.  Breaking up the dark facade are cast, aluminum inserts.

Cast aluminum decorations over a doorway in the front of the Little Theatre.

One of the cast aluminum decorations on the Little’s facade. Photo by the author.

And includes a frieze of stylized flora over the second story windows. Thanks to the Art Deco facade the theatre has been placed on the National Register of Historic Places.

A section of the second story stylized frieze.

A section of the stylized frieze over the second floor windows. Photo by the authors.

 

Premiere engagement newspaper ad for the Little Theatre, October, 1929.

Advertisement of the Little’s premiere week. Image from Democrat & Chronicle, October 20, 1929.

The Little’s original mission was to be a venue for the fast dying art of the silent film. Nicknamed the “House of Silent Shadows” the opening program included the Italy / French co-production of Cyrano de Bergerac (Dir. Augusto Genina, 1923). The lavish, stencil color production was accompanied by a three-man orchestra playing from upper left balcony.

Frame capture from the DVD of the 1923 film Cyrano de Bergerac.

Frame from Cyrano de Bergerac (Augusto Genina, 1923). Frame capture from the Image DVD.

With the onset of the Great Depression not long after the Little Theatre’s opening, concessions to its mission were necessary, and sound equipment installed. With the conversion to sound, a marquee was added to the exterior in 1931.

The Little Theatre showing the 1931 marquee addition.

The 1931 marquee during the run of Rome Express in 1932. Image from cinematreasures.org.

The next change to the theatre’s exterior came right after the end of the Second World War, when a new “zigzag” vertical sign replaced the original one.

The East Avenue facade of the Little Theatre with the 1946 vertical sign.

The Little Facade showing the 1940s vertical sign. Photo by the authors.

The Little’s interior has seen more changes through the years than the outside. Originally the seat configuration features two sections with a center aisle down the middle. Cylindrical wall sconces lined the auditorium walls. The downstairs lounge while comfortable was not especially moderne in style.

Photos showing the original interior of the Little Theatre.

Photos of the Little’s original interior design as featured in the 20th anniversary booklet from 1949. Photos from cinematreasures.org.

Ownership of The Little changed through the years, at one time becoming part of Jo-Mor Theatre chain. In the 1980s coming under new management headed by William Coppard and John and Pam Blanpied, the Little’s original mission as an art house was restored.

The auditorium’s interior had undergone alterations by the 1980s as well. Seating now was in three sections a large center section and two smaller sections along the walls. Gone were the original seats and wall sconces. This would change with a 2019-2020 renovation / restoration. While not an authentic restoration bringing the theatre back to its 1929 appearance, it is a thoughtful renovation, that captures the spirit of the 1920s Little.

Little Theatre Entrance.

Little Theatre entrance. Photo by the authors.

Lobby

Reproduction milk glass shades in the Little's lobby.

Reproduction of 1920s / 1930s milk glass shades in the entrance lobby. Photo by the authors.

1920s inspired mirror and poster case.

1920s inspired mirror and poster case. Photo by the authors.

Inner lobby ceiling lights.

Art Deco inspired ceiling lights on the ceiling of the inner lobby. Photo by the authors.

Inner lobby.

Renovated inner lobby. Photo by the authors.

Inner lobby corner and stairs down to the lounge.

Inner lobby corner and stairs to the downstairs lounge and restrooms. Photo by the authors.

Downstairs Lounge

Stairs to the lounge.

Stairs leading (with original 1929 railings) to the downstairs lounge. Photo by the authors.

Downstairs lounge

Downstairs lounge with Streamline Moderne inspired furniture and a reproduction Art Deco ceiling light and wall sconces. Photo by the authors.

Detail of the reproduction ceiling in the downstairs lounge.

Detail of the reproduction ceiling in the downstairs lounge. Photo by the authors.

Auditorium

Side wall of the auditorium.

Side wall of the auditorium with new wall sconces reminiscent of the original 1929 lighting. Photo by the authors.

Detail of auditorium wall sconce.

Detail of auditorium wall sconce. Photo by the authors.

The new auditorium seats.

The new seats with Art Deco inspired upholstery, mimic the shape of the original 1929 seats. Photo by the authors.

Looking toward the screen.

Looking toward the screen in the renovated auditorium. Photo by the authors.

So if you happen to be in Rochester and want to see a movie check out what’s playing at the Little. And maybe there will be a screening of a classic film in Little 1, if so, don’t miss it.

The Little Theatre 240 East Avenue.

The Little Theatre, Rochester, New York. Photo by the authors.

Anthony & Chris (The Freakin’, Tiquen Guys)

 

Sources:

Wayne, Peter; “Small but Mighty”; City; 2024, October; pp 10 – 11.

Cinema Treasures