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Reference Library Update – Bel Geddes

The logo of Norman Bel Geddes

Norman Bel Geddes logo. Image from Wikipedia.

 

Norman Bel Geddes.

Norman Bel Geddes, circa 1925. Image from NYPL Digital Collections.

For October’s reference library update, Driving For Deco brings you a career profile of industrial designer Norman Bel Geddes (1893 – 1958).  The article appeared in the July, 1930 issue of Fortune magazine. Bel Geddes began his career as a set and stage designer working for the Metropolitan Opera. In the 1920’s shows he designed included The Miracle and Fifty Million Frenchmen. In the mid 1930’s he would design the set for Sidney Kingsley’s play Dead End.

The Miracle, 1924.

The Miracle, New York production 1924. Set by Norman Bel Geddes. Image from NYPL Digital Collections.

Dead End, 1935.

Norman Bel Geddes set for Dead End, 1935. Sidney Kingsley’s Pulitzer Prize winning play at the Belasco Theater. Image from NYPL Digital Collections.

Turning from the theatre in the late 1920’s Bel Geddes ventured into the brand new field of industrial design. He achieved new fame by redesigning many standard products. Ranging from kitchen appliances, to cars and other forms of transportation, to homes and factories, nothing was too small or too large for Bel Geddes to tackle. In 1932 he authored the book Horizons in which he outlined his theories and ideas.

 

1932, Horizons by Norman Bel Geddes

Horizons by Norman Bel Geddes, 1932. Image from abebooks.com

Today, original 1932 editions of this book are rare and can sell between $250.00 and $950.00.

 

Norman Bel Geddes ideas for planes, ocean liners and cars went far beyond anything of his time. He took streamlining further than any of his contemporaries. Bel Geddes liked to push limits knowing these designs would never materialize.

 

Airliner No. 4

Norman Bel Geddes Airliner No. 4 (1929-1932). Image from Keiththomsonbooks.com

"Whale"Ocean Liner.

“Whale” Ocean Liner designed by Norman Bel Geddes, 1932. Image from oobject.com

Locomotive No. 1

Locomotive No. 1 by Norman Bel Geddes, circa 1932. Image from oobject.com

 

Motor Car No. 9, 1932

Norman Bel Geddes Motor Car No. 9, circa 1932.

 

Of all the designs that Norman Bel Geddes created, three are most accessible to collectors today. The 1938 Soda King Syphon bottle, Revere’s magazine stand and the iconic “Manhattan” cocktail set are available with a good deal of cash.

Soda King White

Bel Geddes – Paxton Soda King, White. 1938

Magazine stand for Revere.

Norman Bel Geddes’ magazine stand for Revere. Image from einnasirrod.com

Manhattan Cocktail Set

The Manhattan cocktail set for Revere designed by Norman Bel Geddes. Image from the Museum of Fine Arts of Houston.

 

Futurama booklet

Futurama brochure, 1939. Image from oldcarbrochures.com

The best showcase for industrial designers in the 1930’s was the 1939 New York World’s Fair.  Bel Geddes created its most popular exhibit, General Motors, Futurama. This massive display provided a glimpse into 1960 America in a simulated coast-to-coast airplane flight. Massive highways with radio controlled cars provided access to cities with different levels for automobiles and pedestrians. There would also be plenty of green space to spend leisure time. Industrial zones would be a good distance away from residential neighborhoods. Many of the ideas that Bel Geddes designed for Futurama would come to fruition in the 1950’s and later.

 

General Motor's building, NY World's Fair.

Norman Bel Geddes General Motors Pavillion at the 1939 New York World’s Fair. Image from The New York Times.

 

To read the Fortune article profiling Norman Bel Geddes industrial design career, click on the cover below.

 

Fortune Magazine, July, 1930.

July, 1930 Fortune Magazine

 Anthony & Chris (The Freakin’, Tiquen’ Guys)

The Ones that Got Away – Art Deco Antiques we passed on.

For our 100th post, Chris thought it would be “fun” to look back on the Art Deco items we passed on and have regretted since. As he often says, “The time to buy an antique is when you see it; because it can’t be reordered.” We tend to be pretty savvy shoppers on our adventures; none-the-less, we’ve missed a few.

Part of the Roseville 1928-1929 Futura line, catalogue #393-12, better known as “Four Ball” vase, it is indeed a rare find. Regularly selling in the $1200.00 range, we found one at Antique World in Clarence, NY for $65.00 dollars. This was early on in our joint collecting. Since these pieces are unmarked Anthony wasn’t sure if it was a Futura vase. We didn’t have smart phones back then and Anthony felt we didn’t know enough about Roseville to justify spending the money. When we got home, he did some research and back we went the next day. Not to our surprise, but to our disappointment, it had been sold. We still kick ourselves over this one.

Another one we kick ourselves for was a set of six Chase chrome 1930’s canapé trays. Designed so that you could hold the plate and drink with one hand, this is a relatively hard to find item. Found at the Asbury Methodist Church Flea Market in Rochester, NY, they were in excellent condition and priced at about $40.00.  We just purchased a cobalt mirror picture frame and didn’t want to spend more money that day. Dumb mistake!

Although not entirely sure, Chris believes he passed on 4 circa 1930 Crown Ducal cocktail plates at the local Goodwill. Currently selling at about $75.00 per plate, the Goodwill price was $2.99 per plate.

On a trip to Bay City Antique Center, Bay City, Michigan, we passed on an art deco copper and chrome hostess stand priced at only $125.00. Buried, dusty and obviously overlooked for some time, we debated on this for quite a while. It boiled down to what do we do with it. Reason ruled but we still think about this one.

 

We failed to pick up a Westinghouse Columaire grandfather clock / radio at the Old Mill Antique Mall, West Columbia, South Carolina. Designed in 1930 by Raymond Loewy, it was part of the Westinghouse Company’s 1931 catalog. In decent, working condition, they can go for $900.00 or more. This one, working, was priced at around $600.00

If you follow us regularly you know that Anthony has an extensive collection of vintage Fiesta. In 1948, Homer Laughlin’s Pottery Company produced a juice pitcher in celadon green as part of a promotional set to introduce their new Jubilee line. Extremely rare, we have seen this only twice. The first time was at Heart of Ohio Antique Mall in near mint condition and Anthony passed because of the asking price. The second – can’t remember where – but Chris remembers that we passed on it because of a condition issue (hairline crack).

Lest you feel bad for us, we have passed on some things and not regretted it.

On a whirlwind trip in 2008, we visited every family member in the east and 11 states in a 10-day period.  At Smiley’s Antique Mall, Micanopy, FL, Anthony passed on a Kodak Beau Brownie No. 2A for $165.00. Later the same day, we saw another one at a different store for $125.00.  Anthony passed again joking he wanted to find one for $25.00.

 

Still the same trip, a sign for Schoolhouse Antiques (a popular name for schools repurposed into malls) found us driving for deco. We were exploring the different rooms when Anthony let out a gasp.  In his hands, a Kodak Beau Brownie No. 2A for $22.00!

Beau Brownie No. 2A

The Kodak Beau Brownie No. 2A (1930 – 1933). Designed by Walter Dorwin Teague.

 

Anthony found a set of glasses at the Vietnam Vets Thrift Store (now, sadly closed) in Rochester, NY. Six in all, he wasn’t sure what they were but had a gut feeling they were good. Chris was not impressed and thought they were strange looking glasses from the 1970’s.  As 2 were chipped (very small rim chips), Anthony bought the 4 in mint condition for $1.99 each. Ironically, Chris thought he remembered seeing something like them before and thought the pattern was called Rumba.

A little research that night found they were part of Consolidated Glass’ Ruba Rombic line. (Rumba, Ruba – Chris was close!)  This glassware is so rare that minor damage does not affect the value.  As Vietnam Vets was closed the next day, Sunday, Anthony had to wait until Monday at lunchtime to get the other two. Luckily, they were still there. They are currently valued at approximately $250 per glass.

We have since added to the collection but paying premium prices.

Ruba Rombic glassware

Consolidated Glass Company’s Ruba Rombic (1928 – 1932). Designed by Reuben Haley.

We have learned from our past mistakes. Now with more years of collecting experience under our belts, and smart phones, we often do not let great Art Deco antiques get away from us.

Chris & Anthony (The Freakin’, Tiquen’ Guys)