Give away advertising thermometer.On April 30, 1939 the New York World’s Fair opened on a 1,216 acre site of reclaimed dump that was described by F. Scott Fitzgerald in the 1925 novel The Great Gatsby as “the valley of ashes”. It was a monumental undertaking that was completed in less than five years. The fair was dominated by the Trylon and Perisphere, a 610 foot obelisk and 180 foot diameter sphere. It was the Theme Center and iconic symbol of the fair and was prominently depicted on most of the souvenirs sold.
For background on the fair here are links to a few excellent websites –
1939 New York World’s Fair
1939nyworldsfair
fairfilm
“The World of Tomorrow” was exemplified by the transportation zone and especially General Motors’ huge pavilion that contained the most popular exhibit at the fair, Norman Bel Geddes’ Futurama, a look into the United States of 1960. The fair left indelible memories for everyone who attended it, and they purchased a variety of items to remember their trip to the future, like those pictured below.
Painted wood Trylon and Perisphere, mini Jasperware vase and a Chase electric candle.
The Kan-O-Seat was purchased at an antique mall in Red Bank, New Jersey in 1985. This must have come in handy while waiting in the hours long line to see Futurama.
-
- Folded up for use as a cane.
-
- The back of the combination cane / seat.
-
- Opened up into a seat.
I have several items from the fair made of SyrocoWood, a compressed, molded wood pulp that looked liked carved wood. Syroco, Inc. was a Syracuse, New York company that produced giftware, including many different souvenirs for the fair. Here are some examples from my collection.
-
- SyrocoWood bookends,
-
- SyrocoWood tie rack.
When Chris and I were in Michigan a couple of years ago, we came across this game at an antique mall for five dollars. I haven’t played it as yet.
-
- Uncle Foster’s World’s Fair Game.
-
- The cards and rules. So much fun from Parker Brothers.
On the same trip, I also purchased this Pathegram film viewer with three rolls of film. Licensed from Pathe, one viewed still images on little rolls of 16mm film through a red and black bakelite viewer.
-
- Pathegrams
-
- Pathegram viewer and films.
The were many different picture books for sale at the fair, I bought this one, that was still inside it’s original mailing envelope.
A picture book with it’s original mailing envelope.
One of my earliest World’s Fair souvenirs, the Dunhill Silent Flame Table lighter, was bought in 1975 for four dollars at the Englishtown Auction (it is just a large flea market) located in central New Jersey. The base is made of black bakelite which is usually topped by a fan dancer. This version replaced her with the Trylon and Perisphere. It worked on two “c” cell batteries. To operate it, one takes the wand (which is filled with lighter fluid) out of the base resting it on the rail and touching the end to the metal figure in the middle completing the electrical contact and igniting the wand.
Dunhill Silent Flame Table lighter, World’s Fair edition.
Probably my most unusual World’s Fair tie-in collectible is my Bissell “Thirty-Nine” carpet sweeper. In a time when they had electric vacuum cleaners nothing said the future or “The World of Tomorrow” more than a carpet sweeper (?). I had never seen one before and have never seen one since, so I’m glad I swept it up (pun intended).
-
- Bissell “Thirty Nine” carpet sweeper.
-
- The handle is painted dark blue and orange, which were the colors of the fair.
The American Potters exhibit showcased the works of several important pottery companies, including Homer Laughlin (the makers of Fiestaware), which made this souvenir plate – and in my opinion – the nicest of all the World’s Fair plates.
-
- The Homer Laughlin souvenir plate.
-
- Back of the plate with original label.
The fair closed at the end of its second season, on October 27, 1940. Today at Flushing Meadow Park, very little remains from the 1939-1940 fair. The New York City Building, which houses the Queens Museum, is the only structure left. So it is left to all the films, photos and souvenirs to remind us of a long gone “World of Tomorrow”.
Thanks, enjoyed the few minutes spent , reading your info about the NY 39 40 fair. I went to the fair at age 6 , I can remember very clearly only the fire engine traveling at a fast speed. My interest in fire engines started at my earlier age when i pronounced F instead of T, my older sister would place her hand over my mouth before i yelled out the oncoming
fire -X ruck (fire vehicle).
Thank for your nice comment about the blog post. And for sharing your funny childhood memory about your trouble pronouncing the letter t.
Thank you for allowing me to read your blog
Ot only was i visually satisfied.. i also was educated
Love that plate from 1940; I have one from 1939.
Just discovered your nicely done blog. My fair collecting days ended some years ago, but I also have the sweeper, Kan-o-Seat, and Homer Laughlin plate. My best bits are a 12 place setting of the WM Rogers official fair flatware and two chairs from the a Royal Metal Mfg Company that were used somewhere on the grounds. A good friend’s grandparents lived next to the fair grounds and “salvaged” the chairs when the fair closed, along with two posters that hang on my TV room.